Editorial: From Sinaloa to the Whole World


Sinaloa has been a pioneer in the production of Mexican vegetables for export markets. At the beginning of the last century, the first tomatoes from this valley were brought to the United States. Sinaloa gradually became a sort of winter garden for the entire North American region. Today it is the undisputed leading state in the supply of tomatoes, bell peppers, and cucumbers during the winter season. About 50% of the tomatoes consumed during these months are from Sinaloa, and the percentage is higher for other vegetables.
Sinaloa exports around $1 billion dollars worth of vegetables in a semester, feeding millions of families. It should be noted that these vegetables are produced under high standards of food safety and social responsibility, but above all with a lot of love. And the same salad that a Wall Street trader in New York eats in January is the same salad that our growers’ grandchildren eat every night.
But Sinaloa is not only about the production and export of vegetables, but it is also considered the “breadbasket of Mexico” because twenty-five percent of the grains produced in Mexico come from the valleys of the cities of Culiacan, Guasave, and Los Mochis.

However, despite being a national leader in the primary sector, it represents only 11.3% of the state’s GDP.
What else can we find in the home of Veggies from Mexico?
Sinaloa is known for tourism. It has the well-known Pearl of the Pacific coast, Mazatlan. Located about 200 km from Culiacan, this beach is one of Mexico’s most beautiful and fun beaches. It is so attractive that it occupies, nationally, with nearly 15 million tourists yearly the 3rd place in tourist arrivals to beach destinations. The city gives accommodations in its nearly 10,000 rooms available in modern and functional hotels. And as the lyrics of the song quote “oh how beautiful the Centenario walkway, oh how beautiful its cathedral, here even a poor person feels like a millionaire… The great pride of being from Mazatlan”.





Sinaloa is famous for its music. With bavarian origins, the famous Tambora Sinaloense plays with bands such as El Recodo, Limón, and MS, echoing around the world with songs such as El Sinaloense…” Desde Navolato vengo”; El niño perdido; El Muchacho Alegre; among others.
It is also worth mentioning the famous singers of the golden era born in this state such as Pedro Infante and Lola Beltran… “Cucurrucucu Palomaaaa”. And why not, with “music for the ears” of puppies, the “dog charmer” Cesar Millan is also from this homeland.
Sinaloa represents sports. The triple Olympic medalist in Taekwondo: Maria del Rosario Espinoza was born in Guasave. From the Culiacan, one of the top 10 MLB pitchers, in a team that is a favorite of many, the Los Angeles Dodgers, Julio Cesar Urias. And of course we cannot forget the legendary, champion of champions in boxing: Julio Cesar Chavez.
Sinaloa is associated with business activity. Sinaloa has some of the headquarters of important companies in Mexico that Expansión magazine mentions, including Grupo Coppel, SuKarne, Casa Ley, Bancoppel, Grupo Pinsa, Grupo Premier, Adelnor Empresarial, and Grupo Ceres as the state’s leaders. These companies represent sectors that include retail, meat production and exports, supermarkets, banks, tuna fishing and commercialization, car dealerships, and the commercialization of farming supplies and seeds. As you can see, in Sinaloa we do it all!




Sinaloa is also a mixture of flavors, colors, smells, and traditions. Sinaloa is that tomato you eat on your hamburger. Sinaloa is the bell peppers in the salad. Sinaloa is a spicy sauce. Sinaloa is delicious, healthy, hearty food. Sinaloa is Veggies from Mexico.