We had the opportunity to talk with Brayan Uriel Lugo Ochoa, a young man who is a beneficiary of the educational programs promoted by Agrícola Santa Veneranda; his family is originally from Badiraguato, located in the highlands of Sinaloa. His parents began to emigrate in search of work about 20 years ago and settled around Guasave, Sinaloa working in agriculture several years ago.

Brayan shares with us that in his particular case, it has not been complicated to migrate from one area to another, since fortunately in Guasave where they currently live he found more children to socialize with during his childhood; he explains that in talks with his parents, they feel they made a good decision to migrate since they have had more development opportunities, especially in what has to do with the education of their children, they feel very proud that Brayan is pursuing a university degree.

Brayan fondly recalls how nice it is to have grown up in the countryside; the contact with nature, appreciating how the fruits are growing in the crops, and valuing the culture of work to see the effort of his parents and seeing how this work has paid off because now this new generation of the family that continues with him and his brother is accessing new opportunities that their parents did not have.

One of the services offered by the companies that is highly valued by their employees is medical attention; Brayan shares with us that they feel confident that any health need will be attended to quickly at the medical offices and in case they have a greater need, they are channeled to the community hospitals.

They like the treatment they receive from the personnel that collaborate with the company; the training on best practices to improve their work, such as the importance of hand washing, attention to the well-being of the workers, such as hydration, and attention to the first health needs. All the company’s actions in terms of safety and social responsibility seem very positive to them because it gives them certainty and confidence in their work.

Among his hopes and dreams, we identified how much Brayan admires Rubén, the person in charge of Safety and Social Responsibility at Agricola Santa Veneranda; his close, empathetic, and humane treatment inspires him, so being a law student he shares with us that one of his dreams would be to be a Human Rights Defender, to support people who are in a situation of vulnerability and who do not have the same opportunities as others.

When we asked him how was his experience of going to the Senate of the Republic to the Forum of Analysis: Young people in the national primary sector that was held in the to contribute their opinions to the project of the Official Mexican Norm of the Ministry of Labor and Social Welfare NOM-038-STPS-2023 that addresses the labor situation of 16 and 17 year old’s in agricultural, forestry, sawing, hunting and fishing activities, he lets out a nervous laugh where he comments that he could not believe he had boarded an airplane for the first time, He said that he liked Mexico City very much, especially the possibility of expressing his opinion and being heard, as well as learning about the life experiences of the other young people who were there. From his point of view, the approval of this regulation, which offers the possibility for young people to have access to a job in the field, in activities that do not imply a risk, would be very positive, since this could represent an opportunity for them to pay for their school expenses, since in many occasions it is complicated for parents to offer them a university education.

Lastly, Brayan shares with us that the products we find on supermarket shelves are full of stories of the people who grow and harvest them, which have to do with the proper handling they are given, the care they involve, the food safety practices to ensure that they are safe, healthy, sustainable products, in addition to the practices of social responsibility that transform lives, such as his own, who is now having the opportunity to study law.