INDIANAPOLIS, IN – “Alexa, give me some recipes from The Produce Moms®!” This sentence will be uttered across the one in four United States households that have an Alexa device thanks to The Produce Moms’ (TPM) latest partnership with Amazon. The organization has just joined Amazon’s Influencer Program on its Alexa platform.
“We were invited by Amazon to participate in the Alexa Recipe Program,” said Lori Taylor, Founder and Chief Executive Officer of TPM. “This invite-only opportunity places The Produce Moms content alongside national publishers such as AllRecipes, Food Network, and more. We have been working quietly on this project with Alexa for nearly a year, and we are thrilled to see our content go live. Not every invited creator had the proper website schema and content focus to qualify for the beta launch. It’s a great milestone for The Produce Moms, and a testament to our editorial standards. Our mission is to get more fruits and vegetables on every table. Being a select member of Amazon’s premier Alexa recipe community will broaden our ability to introduce new users to TPM’s expansive catalog of recipes that showcase fruits and vegetables.”
Consumers can access The Produce Moms’ recipe library visually on Alexa Show devices with screens and audibly through all non-screen devices enabled with Alexa. This includes access to recipe videos, recipe hero images, step-by-step directions, as well as Alexa’s functionality to add ingredients to shopping lists and grocery delivery carts.
According to a press release, Alexa updates The Produce Moms content every seven days, offering users quick access to fresh content.