The guide to food marketing: trends, strategies, and more
Food marketing professionals are using new techniques to help their clients reach consumers while still catering to the specific needs of food consumers.
The food industry is a billion-dollar business. It’s also one that has seen significant changes in recent years with the health and wellness movement.
If you want to learn more about what it takes to succeed in this competitive environment, then keep reading for an overview of today’s trends, strategies, and more.
WHAT IS FOOD MARKETING?
Food marketing is getting people to buy more food through a range of marketing techniques that add value to a food product and persuade the consumer to purchase.
Food companies invest heavily in research, development, and marketing, starting long before the physical product is developed. One aspect of this is understanding consumers with focus groups and developing food products that resonate with the target audience.
Companies spend a lot of money on brand development, allowing them to generate more demand for their products, making consumers willing to pay more.
Product Development is what comes before any good campaign.
- Understanding the target market, segmentation, and positioning.
- Market research: Surveys focus groups on understanding what consumers want in a product for their needs.
- Brand development through marketing campaigns like advertising on billboards or TV commercials. Branding is important because it creates an emotional connection with consumers who are more likely to purchase your product.
TOP FOOD MARKETING STRATEGIES
Take a look at some food marketing techniques you can implement for a successful food marketing campaign.
FOOD MARKETING (MANUFACTURER TO RETAILERS)
This is the first stage in food marketing. The food manufacturer’s first marketing move is to convince retailers (i.e., grocery stores, supermarkets) to sell their products and get them on board by providing incentives like a profit margin, free samples, or trade shows. This process can be quite lengthy because of its many steps, from negotiating contracts to ordering products for retail placement.
FOOD MARKETING PACKAGING
The packaging is one of the most important aspects when it comes to marketing food products. The color, design, and logo all significantly affect how consumers perceive your product in the market. Packaging needs to be enticing enough to stand out from the competition on the shelves.
SOCIAL MEDIA FOOD MARKETING
The best way to advertise food products in the world of social media is by using hashtags. Hashtags are a quick and easy way for people to search for their favorite foods on Twitter, Facebook, or Instagram. For example, if your company makes chips, you could use #chips so that anyone who types “chip” into either Twitter or Instagram can find your product. Relevant #hastags should also be used.
When marketing food products, it is important to be creative and think outside the box. Another strategy is to post content that integrates food with pop culture.
WHAT IS FOOD MARKETING?
Food marketing is getting people to buy more food through a range of marketing techniques that add value to a food product and persuade the consumer to purchase.
Food companies invest heavily in research, development, and marketing, starting long before the physical product is developed. One aspect of this is understanding consumers with focus groups and developing food products that resonate with the target audience.
Companies spend a lot of money on brand development, allowing them to generate more demand for their products, making consumers willing to pay more.
Product Development is what comes before any good campaign.
- Understanding the target market, segmentation, and positioning.
- Market research: Surveys focus groups on understanding what consumers want in a product for their needs.
- Brand development through marketing campaigns like advertising on billboards or TV commercials. Branding is important because it creates an emotional connection with consumers who are more likely to purchase your product.
TOP FOOD MARKETING STRATEGIES
Take a look at some food marketing techniques you can implement for a successful food marketing campaign.
FOOD MARKETING (MANUFACTURER TO RETAILERS)
This is the first stage in food marketing. The food manufacturer’s first marketing move is to convince retailers (i.e., grocery stores, supermarkets) to sell their products and get them on board by providing incentives like a profit margin, free samples, or trade shows. This process can be quite lengthy because of its many steps, from negotiating contracts to ordering products for retail placement.
FOOD MARKETING PACKAGING
The packaging is one of the most important aspects when it comes to marketing food products. The color, design, and logo all significantly affect how consumers perceive your product in the market. Packaging needs to be enticing enough to stand out from the competition on the shelves.
SOCIAL MEDIA FOOD MARKETING
The best way to advertise food products in the world of social media is by using hashtags. Hashtags are a quick and easy way for people to search for their favorite foods on Twitter, Facebook, or Instagram. For example, if your company makes chips, you could use #chips so that anyone who types “chip” into either Twitter or Instagram can find your product. Relevant #hastags should also be used.
When marketing food products, it is important to be creative and think outside the box. Another strategy is to post content that integrates food with pop culture.
Source: www.abasto.com
