In an interview for Veggies from Mexico about the next edition of the Sinaloa Encanta event, Sinaloa grower Eduardo Leyson Castro, who is originally from Guasave, Sinaloa, and comes from a family of growers of Agricola San Isidro, a company that produces vegetables with more than 55 years of experience in the fresh produce industry, shares with us his experience of being the organizer of this important event that has been so successful.
Eduardo Leyson has become a fervent promoter of the state of Sinaloa inside and outside the country, through the Sinaloa Encanta project, an event that promotes the fresh produce industry of Sinaloa, not only to sell more but to sell in a better way, which encourages trade between sponsors, farmers, restaurants, and visitors. In addition to doing business, the event contributes to society by supporting a social project to provide housing and education to the children of farm laborers and providing them with services such as medical services and recreational areas that improve their quality of life.
SINALOA ENCANTA is where the big business is making friends.
SINALOA ENCANTA is where everything is business among friends.
SINALOA ENCANTA is where everything is said with a smile
SINALOA ENCANTA is where the magical diversity of our state is expressed.
SINALOA ENCANTA is the State encounter with the warmth and cultural richness.
1. Could you share with us the story behind the event Sinaloa Encanta?
“Sinaloa Encanta” was created in 2003 as an idea of a group of growers entrepreneurs of the State, with the interest of exposing and promoting the great advances of the sector, to which we have gradually added features that broaden our original vision, such as gastronomy, fishing, and livestock. Over the years, things have allowed us to broaden our original vision to focus not only on Sinaloa but also on the northwestern region of the country.
2. How many editions have been held and how has the experience of coordinating this important event been?
Fortunately, there have been six editions so far, with increasing success. Our goal is to make it the most important agribusiness-cultural event in the region and an obligatory annual meeting of Mexico’s large food chain.
We have increased the number of visitors; there is growing interest in being part and something very important for us, is that this event is taken as a central point for business exchanges in an atmosphere of cordiality and friendship.
I can say that it is gratifying to carry out the tasks of organizing and coordinating the event, it is quite an experience!
3. When will Sinaloa Encanta 2023 be held and what will be the main activities?
The event will be held on March 10, 2023, at the “San Isidro” field, located in Villa Juarez, in the Municipality of Navolato. That is where “Sinaloa Encanta” was born, that is its natural venue.
Now we will offer a wide range of activities, from the presentation of the diverse gastronomy of Sinaloa, shown through the thirteen most important restaurants in the State. The opportunity to taste the best national wines from the Guadalupe Valley in Baja California; the exhibition of the richness of Sinaloa’s agriculture and the special music program that will be performing throughout the event.
4. What are the main business opportunities offered by Sinaloa Encanta for Sinaloa’s agricultural industry?
Sinaloa Encanta brings together many buyers from Mexico and other countries such as Canada and the United States, mainly from the retail industry. This offers great business opportunities and during the event, there are talks and meetings that allow the exchange of experiences very conducive to the establishment of business relationships.
5. How many visitors are expected for this next edition and where do they come from?
For the 2023 edition, we project that we will have more than 1,500 attendees coming from different places, particularly from all over Sinaloa, Sonora, Durango, Baja California Norte, Baja California Sur, the United States, and Canada.
6. Which restaurants and wineries will participate in the gastronomic show?
15 best representatives of Sinaloa’s gastronomy.
7. Which social programs will benefit from the event?
The General Lázaro Cárdenas School of Navolato, attended by the children of migrant farm workers.
8. How can people register for the event?
Tickets can be purchased at Kynetick.com
or by calling +52 1 667 465 5631.
9. Anything else you would like to share:
In this edition, we will focus on promoting the artistic and cultural talent of Sinaloa, with the program “Los Sonidos de Sinaloa” (The Sounds of Sinaloa) which is a presentation of various native musical groups from all over Sinaloa.