For Daniel, farming is a way of life. As a child, he saw his father’s passion and love for the land and its fruits.

He started on the job formally in 1987, after graduating as an Agronomist Engineer from Tec de Monterrey Campus Obregón.

The Cárdenas family is a pioneer in exporting Mexican vegetables to the North American market since the 1950s, using the railroad and rudimentary refrigeration systems. If the train had to stop for longer than usual, the fruit would not arrive at its destination in good condition, and this used to happen many times.

Daniel is mindful of this history of effort and passion for innovation and growth, which is why he continues learning, experimenting and investing, and now TriCar is a cutting-edge company and he is a worthy representative of the best in the Mexican farmland.