For Tricar family members farming is a way of life. True passion and love for the land and its fruits.

The company is a pioneer in exporting Mexican vegetables to the North American market since the 1950s, using the railroad and rudimentary refrigeration systems. If the train had to stop for longer than usual, the fruit would not arrive at its destination in good condition, and this used to happen many times.

The new generations are mindful of this history of effort and passion for innovation and growth, which is why he continues learning, experimenting and investing, and now TriCar is a cutting-edge company and he is a worthy representative of the best in the Mexican farmland.