Veggies From Mexico Participates in the Forum “To Evolve or Disappear: The Challenge for Companies in Sinaloa”
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Last Tuesday, June 23, our CEO, Georgius Gotsis, took part as a panelist in the forum “To Evolve or Disappear: The Challenge for Companies in Sinaloa”, a dialogue space organized by Universidad de San Miguel (USM), held at the USM Auditorium.
The event brought together leaders from various sectors to analyze what the companies from Sinaloa need today to evolve, compete, and grow in the face of current challenges of the state. Along with Georgius Gotsis, the panel included Alejandro Valdez Mendoza, Managing Partner of the Culiacan Office from RSM Mexico; Carlos Machado Jimenez, Managing and Finance Director at Productos Chata; and Andres Buendia Romero, specialist in Sinaloa Residency by FIRA. The session was moderated by Enrique Maytorena, business consultant at BRANDLEAD.
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From the perspective of agro-export, Georgius Gotsis provided a clear reading of the current moment for the horticultural sector in Sinaloa. He emphasized that Sinaloa remains a world-class production powerhouse — the leader tomato exporter to the United States in the country —, but the real challenge lies not in growing, but in retaining the value generated after harvest, and in making better market decisions.
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One of his central messages of his participation was that in the Sinaloa fields, we do not lack farming technology; what we lack is market intelligence. We know how to grow with high quality and food safety standards, but the opportunity lies in information systems that allow growers to anticipate prices, manage risks, and make data-driven decisions, especially in an environment marked by tariff changes and international volatility.
He also highlighted a subject that goes beyond farming: the professionalization and institutionalization of companies. He reminded the audience that many organizations from Sinaloa are born from the drive of their founders, but only scale and become attractive to investment when they build structure, processes, and leadership which they are capable of delegating. In his words, evolving means reinventing with a purpose.
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For Veggies From Mexico, participating in these kinds of forums reaffirms our commitment to strengthening the business ecosystem of the region and fosters connections between companies, universities, and institutions. We would like to thank Universidad de San Miguel for the invitation and for opening spaces that promote reflection and the exchange of ideas for the benefit of the productive sector within our state.
We remain convinced that the future of Sinaloa is built by adding vision, cooperation, and work. Evolving is not an option: it is the path forward.
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