Super Bowl and avocados: Mexico sets a new export record
The Mexican avocado industry delivered an unprecedented surge of fruit to the United States ahead of Super Bowl LX, reinforcing both the magnitude and strategic importance of the event for the category.
Authorities in Michoacán reported that approximately 130,000 metric tons of avocados were exported for Super Bowl-related consumption, representing an increase of nearly 20% compared to the same period last year.
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In the four weeks leading up to the game, U.S. imports of Mexican avocados exceeded 300 million pounds, setting a new record for the pre-Super Bowl season. The shipping window, concentrated in December and January, reflects the highly coordinated supply planning that now surrounds what has become the biggest annual avocado consumption period in the United States.
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Everything in favor of the Mexican avocado
Mexico continues to dominate the supply to the United States, accounting for nearly 90% of total avocado imports.
Favorable growing conditions this season, including adequate rainfall, supported robust harvest volumes and consistent size profiles, enabling exporters to meet high promotional demand from retailers and foodservice operators.
Industry representatives noted that stringent U.S. phytosanitary standards were fully met, ensuring smooth cross-border movement during the critical shipping window.
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Beyond volume, the trade value of Mexican avocado exports has steadily increased. Export revenues expanded by more than 20% between 2023 and 2024, indicating that demand growth has been accompanied by firm prices.
This resilience is remarkable considering the broader inflationary pressures on food in the United States, suggesting that avocados remain a priority item in consumers’ shopping baskets, particularly for social and gathering occasions.
The record volumes shipped this season underscore Mexico’s ability to rapidly scale production during peak demand. At the same time, they highlight the extent to which the U.S. avocado market relies on a single source.
As volumes continue to expand and promotional calendars extend into spring events and Cinco de Mayo, supply chain coordination and trade stability will remain critical to sustaining growth.
For now, the latest shipping figures indicate continued momentum for the category, with Mexico once again demonstrating its ability to anchor the U.S. avocado market during its most important consumer event of the year.
Source: www.portalfruticola.com
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