Natural Grocers shares key trends for living well
Natural Grocers has released its Top Trends for 2026. Now in its 10th year, the forecast outlines emerging practices and products expected to influence four core categories: health and wellness, body care and beauty, food and beverage and ecologically thoughtful living.
Guided by insights from the company’s Nutrition Education team — including registered dietitians, nutrition therapists and certified natural foods chefs — along with Natural Grocers’ marketing and analytics professionals, the 2026 predictions combine research, consumer behavior and hands-on expertise. The result is a practical roadmap designed to help consumers pursue healthier, more mindful and environmentally conscious lifestyles in the year ahead.
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“At Natural Grocers, we’re passionate about helping people make choices that support their health and the planet,” said Raquel Isely, vice president of marketing. “In 2026, we’ll see a focus on personalization, smarter supplementation, nutrient-dense yet budget-friendly foods, simple self-care habits and ecologically thoughtful products and practices. These trends reflect trusted ways to feel good, live well and thrive all year. We hope our customers will explore them and enjoy the products that accompany a healthier, more vibrant year ahead.”
NATURAL GROCERS’ TOP TRENDS FOR 2026
Natural Grocers’ Top Trends for 2026 are organized into four categories and include 12 total trends. The list features the company’s annual “Try This Trend” recommendations for consumers eager to begin incorporating these practices. For the fourth consecutive year, the company has added a Bonus Trend that highlights a key value beyond the main categories.
Health and Wellness Trends
- Consumers will choose personalized guidance from real nutrition experts over apps and AI.
- Creatine will power more than workouts.
- Five foundational supplements will make optimizing health easier.
Body Care and Beauty Trends
- Magnesium-based body care will help consumers relax and refresh.
- Vitamin E and jojoba oil will emerge as a leading combination for skin barrier health.
- Everyday self-care will become a necessary sensory escape.
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Food and Beverage Trends
- Organic will remain the gold standard for food quality.
- Consumers will turn to quality carbs from vegetables to support healthspan and happiness.
- Eating on a budget will become healthier and more delicious.
Ecologically Thoughtful Trends
- Consumers will clean up their “personal plumes” for the sake of health and the planet.
- The environmental and cognitive costs of AI will emerge as a clear concern.
- Organic and regenerative agriculture will be emphasized as a key defense against climate change.
Bonus Trend
- Embracing cultural diversity will be good4u.
Source: www.theproducenews.com
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