From the field to the cloud: How business intelligence is revolutionizing the Mexican agribusiness
In recent years, the Mexican agribusiness industry has undergone a silent but profound transformation. Beyond seeds and soil, business intelligence (BI) is the new fertilizer for the field. Tools such as data analytics, artificial intelligence, and the Internet of Things (IoT) are redefining the way we grow, harvest, and market our agricultural products.
The data revolution in agriculture
Traditionally, decisions in the field were based on experience and intuition. Today, thanks to the implementation of BI technologies, producers can make informed decisions based on real-time data. Soil sensors, drones that monitor crops, and systems that analyze weather patterns make it possible to optimize resources, reduce waste, and increase productivity.
A prominent example is the berry industry in Baja California. According to Dr. Alejandra Rosales Soto, a professor at CETYS University, the adoption of BI tools has allowed berry producers to optimize water use and reduce pesticide use, improving product quality and the sustainability of the process.
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Integrating technology and sustainability
Integrating business intelligence not only improves efficiency but also promotes more sustainable agricultural practices. Regenerative agriculture, for example, benefits from data analytics to implement effective crop rotations, reduce chemical use, and improve soil health.
Furthermore, digitalization enables greater traceability in the supply chain, which is essential for complying with international regulations and meeting the demands of conscious consumers who demand ethical and sustainable products.
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The future of agriculture is in the cloud
The adoption of BI technologies in the Mexican agribusiness is not a passing fad, but a necessity to remain competitive in a globalized market. Companies that invest in these tools are better positioned to face challenges such as climate change, resource scarcity, and market fluctuations.
In short, the Mexican agricultural sector is undergoing a digital revolution. Business intelligence has become an indispensable ally for producers seeking not only to survive, but to thrive in an increasingly complex and demanding environment.
Source: www.agrosintesis.com
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