Avocados From Mexico partners with American Diabetes Association
Avocados From Mexico is making history with its first-ever collaboration with the American Diabetes Association to address one of the most pressing health challenges facing the Hispanic community: diabetes management.
At the heart of this campaign is a fresh take on the iconic Latin music hit “La Bilirrubina,” reimagined by Grammy–nominated sensation Bomba Estéreo. The new version of the song removes references of insulina to deliver a vibrant and culturally resonant call-to-action, encouraging listeners to embrace healthier eating habits that include avocados as a diabetes-friendly ingredient.
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This initiative, rooted in Avocados From Mexico’s long-standing commitment to promoting health and nutrition, reflects the brand’s broader strategy to engage consumers not just through a product, but through purpose-driven campaigns that inspire meaningful change.
Key Campaign Elements:
Historic Partnership with ADA: This marks the first time Avocados From Mexico has collaborated with the ADA, uniting two trusted names to drive awareness of diabetes prevention — especially in the Hispanic community, which is nearly 70 percent more likely to be diagnosed with diabetes than non-Hispanic Whites, according to the CDC.
Call to Action: To drive direct consumer engagement, Avocados From Mexico is pledging $1 for every 60-second Type 2 Diabetes Risk Test taken at UnidosContraLaDiabetes.com, for up to 35,000 screenings, to the ADA to support Hispanic health education.
Putting Nutrition Front and Center: With good fats, zero sugar and endless versatility in meals, avocados are a diabetes-friendly staple that seamlessly fit into the ADA’s nutritional guidelines.
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The effort doesn’t stop with the song release. The initiative will be supported by a shopper campaign launching in March, featuring in-store activations and promotions to drive awareness and sales in produce aisles nationwide. This will provide retailers with additional tools to engage shoppers while emphasizing the role of avocados in promoting health and wellness. Details of the shopper program will be released in the coming months.
Source: www.producenews.com
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