Allegiance Retail Services launched PrepPal, an AI-powered meal planning platform that converts weekly circular promotions into shoppable five-day meal plans with integrated grocery lists. Developed by Allegiance for its member retailers, PrepPal connects promotions directly to real-world meal planning helping shoppers save time and money while supporting retailer engagement and sales performance.

At the center of the experience is Aiden, PrepPal’s branded digital chef created by Allegiance. Leveraging artificial intelligence, Aiden analyzes weekly promotional items and assembles easy, budget-conscious meal plans built entirely around featured deals. Recipes maximize savings and add real value. This promotion-first approach reduces decision fatigue for shoppers while encouraging list building, larger baskets, and repeat weekly engagement.

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“PrepPal evolved from how we think about promotions and driving healthier food choices,” said Joseph Fantozzi, president and chief operating officer of Allegiance Retail Services. “Instead of asking shoppers to figure out how to use weekly deals, Aiden is showing them — clearly, simply and in a way that drives action. Those actions translate directly into list building, cart completion and repeat engagement for our retailers.”

Aiden and PrepPal also reflect Allegiance’s broader focus on delivering practical retail media solutions that provide measurable value to both consumers and operators.

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“Retail media and promotions are most effective when they solve a real customer problem,” said Donna Zambo, executive vice president and chief information and marketing officer of Allegiance Retail Services. “Aiden turns promotional storytelling into practical application by helping shoppers use weekly deals, while strengthening promotional performance across digital and in-store channels.”

Source: www.theproducenews.com

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