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Participa Veggies From Mexico en SWIPE 2024

The Southwest International Produce Expo (SWIPE) was successfully held by the Fresh Produce Association of the Americas (FPAA). The FPAA is an organization that represents importers of fresh fruits and vegetables in the United States, seeking to protect and defend the interests of its members and to act as a liaison with governmental and other entities. The FPAA is headquartered in Nogales, Arizona, where the first railroad car carrying Mexican vegetables crossed the border in 1905. However, it was not until 1944 that importers joined to establish the association. With more than 100 members, the FPAA represents almost 40% of all fruits and vegetables imported by the U.S., with an estimated value of $3 billion. This important organization held its second Expo of this gender in Tucson, Arizona, on November 7-9 at the JW Marriot Starr Pass. The Expo featured different activities, talks, panels, and, naturally, an exhibition area. On the first day, a golf tournament was held where suppliers, distributors, growers, and buyers could socialize and network while enjoying a wonderful view of the famous Arizona desert. Among the most successful panels and talks, the legal situation of Mexican tomato exports to the U.S. was discussed, with the challenges related to the suspension agreement, the Sunset Review, and other circumstances before the ICO. Additionally, several retailers shared their experiences on how the marketing of fresh fruits and vegetables has evolved among different demographic groups over the past five years. On Friday the 8th, more than 100 exhibitors had the opportunity to present their products and services to hundreds of visitors from all over the United States, Mexico, and Canada. In addition to generating business, as this is a century-old industry, we had the opportunity to greet old friends, and it was also a good time to nostalgically remember those who were part of the industry before us. On behalf of Veggies from Mexico, we had the opportunity to greet members of our community and share with buyers and customers the safety and social responsibility audit protocols that our members follow, providing them with greater certainty of the quality and safety of buying from VFM. If you are part of the industry and have not participated in SWIPE, we invite you to learn more about this event and prepare for the next edition, which will take place from January 22nd to 24th, 2026.
The Southwest International Produce Expo (SWIPE) was successfully held by the Fresh Produce Association of the Americas (FPAA). The FPAA is an organization that represents importers of fresh fruits and vegetables in the United States, seeking to protect and defend the interests of its members and to act as a liaison with governmental and other entities. The FPAA is headquartered in Nogales, Arizona, where the first railroad car carrying Mexican vegetables crossed the border in 1905. However, it was not until 1944 that importers joined to establish the association. With more than 100 members, the FPAA represents almost 40% of all fruits and vegetables imported by the U.S., with an estimated value of $3 billion. This important organization held its second Expo of this gender in Tucson, Arizona, on November 7-9 at the JW Marriot Starr Pass. The Expo featured different activities, talks, panels, and, naturally, an exhibition area. On the first day, a golf tournament was held where suppliers, distributors, growers, and buyers could socialize and network while enjoying a wonderful view of the famous Arizona desert. Among the most successful panels and talks, the legal situation of Mexican tomato exports to the U.S. was discussed, with the challenges related to the suspension agreement, the Sunset Review, and other circumstances before the ICO. Additionally, several retailers shared their experiences on how the marketing of fresh fruits and vegetables has evolved among different demographic groups over the past five years. On Friday the 8th, more than 100 exhibitors had the opportunity to present their products and services to hundreds of visitors from all over the United States, Mexico, and Canada. In addition to generating business, as this is a century-old industry, we had the opportunity to greet old friends, and it was also a good time to nostalgically remember those who were part of the industry before us. On behalf of Veggies from Mexico, we had the opportunity to greet members of our community and share with buyers and customers the safety and social responsibility audit protocols that our members follow, providing them with greater certainty of the quality and safety of buying from VFM. If you are part of the industry and have not participated in SWIPE, we invite you to learn more about this event and prepare for the next edition, which will take place from January 22nd to 24th, 2026.
The Southwest International Produce Expo (SWIPE) was successfully held by the Fresh Produce Association of the Americas (FPAA). The FPAA is an organization that represents importers of fresh fruits and vegetables in the United States, seeking to protect and defend the interests of its members and to act as a liaison with governmental and other entities. The FPAA is headquartered in Nogales, Arizona, where the first railroad car carrying Mexican vegetables crossed the border in 1905. However, it was not until 1944 that importers joined to establish the association. With more than 100 members, the FPAA represents almost 40% of all fruits and vegetables imported by the U.S., with an estimated value of $3 billion. This important organization held its second Expo of this gender in Tucson, Arizona, on November 7-9 at the JW Marriot Starr Pass. The Expo featured different activities, talks, panels, and, naturally, an exhibition area. On the first day, a golf tournament was held where suppliers, distributors, growers, and buyers could socialize and network while enjoying a wonderful view of the famous Arizona desert. Among the most successful panels and talks, the legal situation of Mexican tomato exports to the U.S. was discussed, with the challenges related to the suspension agreement, the Sunset Review, and other circumstances before the ICO. Additionally, several retailers shared their experiences on how the marketing of fresh fruits and vegetables has evolved among different demographic groups over the past five years. On Friday the 8th, more than 100 exhibitors had the opportunity to present their products and services to hundreds of visitors from all over the United States, Mexico, and Canada. In addition to generating business, as this is a century-old industry, we had the opportunity to greet old friends, and it was also a good time to nostalgically remember those who were part of the industry before us. On behalf of Veggies from Mexico, we had the opportunity to greet members of our community and share with buyers and customers the safety and social responsibility audit protocols that our members follow, providing them with greater certainty of the quality and safety of buying from VFM. If you are part of the industry and have not participated in SWIPE, we invite you to learn more about this event and prepare for the next edition, which will take place from January 22nd to 24th, 2026.
The Southwest International Produce Expo (SWIPE) was successfully held by the Fresh Produce Association of the Americas (FPAA). The FPAA is an organization that represents importers of fresh fruits and vegetables in the United States, seeking to protect and defend the interests of its members and to act as a liaison with governmental and other entities. The FPAA is headquartered in Nogales, Arizona, where the first railroad car carrying Mexican vegetables crossed the border in 1905. However, it was not until 1944 that importers joined to establish the association. With more than 100 members, the FPAA represents almost 40% of all fruits and vegetables imported by the U.S., with an estimated value of $3 billion. This important organization held its second Expo of this gender in Tucson, Arizona, on November 7-9 at the JW Marriot Starr Pass. The Expo featured different activities, talks, panels, and, naturally, an exhibition area. On the first day, a golf tournament was held where suppliers, distributors, growers, and buyers could socialize and network while enjoying a wonderful view of the famous Arizona desert. Among the most successful panels and talks, the legal situation of Mexican tomato exports to the U.S. was discussed, with the challenges related to the suspension agreement, the Sunset Review, and other circumstances before the ICO. Additionally, several retailers shared their experiences on how the marketing of fresh fruits and vegetables has evolved among different demographic groups over the past five years. On Friday the 8th, more than 100 exhibitors had the opportunity to present their products and services to hundreds of visitors from all over the United States, Mexico, and Canada. In addition to generating business, as this is a century-old industry, we had the opportunity to greet old friends, and it was also a good time to nostalgically remember those who were part of the industry before us. On behalf of Veggies from Mexico, we had the opportunity to greet members of our community and share with buyers and customers the safety and social responsibility audit protocols that our members follow, providing them with greater certainty of the quality and safety of buying from VFM. If you are part of the industry and have not participated in SWIPE, we invite you to learn more about this event and prepare for the next edition, which will take place from January 22nd to 24th, 2026.
The Southwest International Produce Expo (SWIPE) was successfully held by the Fresh Produce Association of the Americas (FPAA). The FPAA is an organization that represents importers of fresh fruits and vegetables in the United States, seeking to protect and defend the interests of its members and to act as a liaison with governmental and other entities. The FPAA is headquartered in Nogales, Arizona, where the first railroad car carrying Mexican vegetables crossed the border in 1905. However, it was not until 1944 that importers joined to establish the association. With more than 100 members, the FPAA represents almost 40% of all fruits and vegetables imported by the U.S., with an estimated value of $3 billion. This important organization held its second Expo of this gender in Tucson, Arizona, on November 7-9 at the JW Marriot Starr Pass. The Expo featured different activities, talks, panels, and, naturally, an exhibition area. On the first day, a golf tournament was held where suppliers, distributors, growers, and buyers could socialize and network while enjoying a wonderful view of the famous Arizona desert. Among the most successful panels and talks, the legal situation of Mexican tomato exports to the U.S. was discussed, with the challenges related to the suspension agreement, the Sunset Review, and other circumstances before the ICO. Additionally, several retailers shared their experiences on how the marketing of fresh fruits and vegetables has evolved among different demographic groups over the past five years. On Friday the 8th, more than 100 exhibitors had the opportunity to present their products and services to hundreds of visitors from all over the United States, Mexico, and Canada. In addition to generating business, as this is a century-old industry, we had the opportunity to greet old friends, and it was also a good time to nostalgically remember those who were part of the industry before us. On behalf of Veggies from Mexico, we had the opportunity to greet members of our community and share with buyers and customers the safety and social responsibility audit protocols that our members follow, providing them with greater certainty of the quality and safety of buying from VFM. If you are part of the industry and have not participated in SWIPE, we invite you to learn more about this event and prepare for the next edition, which will take place from January 22nd to 24th, 2026.
The Southwest International Produce Expo (SWIPE) was successfully held by the Fresh Produce Association of the Americas (FPAA). The FPAA is an organization that represents importers of fresh fruits and vegetables in the United States, seeking to protect and defend the interests of its members and to act as a liaison with governmental and other entities. The FPAA is headquartered in Nogales, Arizona, where the first railroad car carrying Mexican vegetables crossed the border in 1905. However, it was not until 1944 that importers joined to establish the association. With more than 100 members, the FPAA represents almost 40% of all fruits and vegetables imported by the U.S., with an estimated value of $3 billion. This important organization held its second Expo of this gender in Tucson, Arizona, on November 7-9 at the JW Marriot Starr Pass. The Expo featured different activities, talks, panels, and, naturally, an exhibition area. On the first day, a golf tournament was held where suppliers, distributors, growers, and buyers could socialize and network while enjoying a wonderful view of the famous Arizona desert. Among the most successful panels and talks, the legal situation of Mexican tomato exports to the U.S. was discussed, with the challenges related to the suspension agreement, the Sunset Review, and other circumstances before the ICO. Additionally, several retailers shared their experiences on how the marketing of fresh fruits and vegetables has evolved among different demographic groups over the past five years. On Friday the 8th, more than 100 exhibitors had the opportunity to present their products and services to hundreds of visitors from all over the United States, Mexico, and Canada. In addition to generating business, as this is a century-old industry, we had the opportunity to greet old friends, and it was also a good time to nostalgically remember those who were part of the industry before us. On behalf of Veggies from Mexico, we had the opportunity to greet members of our community and share with buyers and customers the safety and social responsibility audit protocols that our members follow, providing them with greater certainty of the quality and safety of buying from VFM. If you are part of the industry and have not participated in SWIPE, we invite you to learn more about this event and prepare for the next edition, which will take place from January 22nd to 24th, 2026.
The Southwest International Produce Expo (SWIPE) was successfully held by the Fresh Produce Association of the Americas (FPAA). The FPAA is an organization that represents importers of fresh fruits and vegetables in the United States, seeking to protect and defend the interests of its members and to act as a liaison with governmental and other entities. The FPAA is headquartered in Nogales, Arizona, where the first railroad car carrying Mexican vegetables crossed the border in 1905. However, it was not until 1944 that importers joined to establish the association. With more than 100 members, the FPAA represents almost 40% of all fruits and vegetables imported by the U.S., with an estimated value of $3 billion. This important organization held its second Expo of this gender in Tucson, Arizona, on November 7-9 at the JW Marriot Starr Pass. The Expo featured different activities, talks, panels, and, naturally, an exhibition area. On the first day, a golf tournament was held where suppliers, distributors, growers, and buyers could socialize and network while enjoying a wonderful view of the famous Arizona desert. Among the most successful panels and talks, the legal situation of Mexican tomato exports to the U.S. was discussed, with the challenges related to the suspension agreement, the Sunset Review, and other circumstances before the ICO. Additionally, several retailers shared their experiences on how the marketing of fresh fruits and vegetables has evolved among different demographic groups over the past five years. On Friday the 8th, more than 100 exhibitors had the opportunity to present their products and services to hundreds of visitors from all over the United States, Mexico, and Canada. In addition to generating business, as this is a century-old industry, we had the opportunity to greet old friends, and it was also a good time to nostalgically remember those who were part of the industry before us. On behalf of Veggies from Mexico, we had the opportunity to greet members of our community and share with buyers and customers the safety and social responsibility audit protocols that our members follow, providing them with greater certainty of the quality and safety of buying from VFM. If you are part of the industry and have not participated in SWIPE, we invite you to learn more about this event and prepare for the next edition, which will take place from January 22nd to 24th, 2026.
The Southwest International Produce Expo (SWIPE) was successfully held by the Fresh Produce Association of the Americas (FPAA). The FPAA is an organization that represents importers of fresh fruits and vegetables in the United States, seeking to protect and defend the interests of its members and to act as a liaison with governmental and other entities. The FPAA is headquartered in Nogales, Arizona, where the first railroad car carrying Mexican vegetables crossed the border in 1905. However, it was not until 1944 that importers joined to establish the association. With more than 100 members, the FPAA represents almost 40% of all fruits and vegetables imported by the U.S., with an estimated value of $3 billion. This important organization held its second Expo of this gender in Tucson, Arizona, on November 7-9 at the JW Marriot Starr Pass. The Expo featured different activities, talks, panels, and, naturally, an exhibition area. On the first day, a golf tournament was held where suppliers, distributors, growers, and buyers could socialize and network while enjoying a wonderful view of the famous Arizona desert. Among the most successful panels and talks, the legal situation of Mexican tomato exports to the U.S. was discussed, with the challenges related to the suspension agreement, the Sunset Review, and other circumstances before the ICO. Additionally, several retailers shared their experiences on how the marketing of fresh fruits and vegetables has evolved among different demographic groups over the past five years. On Friday the 8th, more than 100 exhibitors had the opportunity to present their products and services to hundreds of visitors from all over the United States, Mexico, and Canada. In addition to generating business, as this is a century-old industry, we had the opportunity to greet old friends, and it was also a good time to nostalgically remember those who were part of the industry before us. On behalf of Veggies from Mexico, we had the opportunity to greet members of our community and share with buyers and customers the safety and social responsibility audit protocols that our members follow, providing them with greater certainty of the quality and safety of buying from VFM. If you are part of the industry and have not participated in SWIPE, we invite you to learn more about this event and prepare for the next edition, which will take place from January 22nd to 24th, 2026.
The Southwest International Produce Expo (SWIPE) was successfully held by the Fresh Produce Association of the Americas (FPAA). The FPAA is an organization that represents importers of fresh fruits and vegetables in the United States, seeking to protect and defend the interests of its members and to act as a liaison with governmental and other entities. The FPAA is headquartered in Nogales, Arizona, where the first railroad car carrying Mexican vegetables crossed the border in 1905. However, it was not until 1944 that importers joined to establish the association. With more than 100 members, the FPAA represents almost 40% of all fruits and vegetables imported by the U.S., with an estimated value of $3 billion. This important organization held its second Expo of this gender in Tucson, Arizona, on November 7-9 at the JW Marriot Starr Pass. The Expo featured different activities, talks, panels, and, naturally, an exhibition area. On the first day, a golf tournament was held where suppliers, distributors, growers, and buyers could socialize and network while enjoying a wonderful view of the famous Arizona desert. Among the most successful panels and talks, the legal situation of Mexican tomato exports to the U.S. was discussed, with the challenges related to the suspension agreement, the Sunset Review, and other circumstances before the ICO. Additionally, several retailers shared their experiences on how the marketing of fresh fruits and vegetables has evolved among different demographic groups over the past five years. On Friday the 8th, more than 100 exhibitors had the opportunity to present their products and services to hundreds of visitors from all over the United States, Mexico, and Canada. In addition to generating business, as this is a century-old industry, we had the opportunity to greet old friends, and it was also a good time to nostalgically remember those who were part of the industry before us. On behalf of Veggies from Mexico, we had the opportunity to greet members of our community and share with buyers and customers the safety and social responsibility audit protocols that our members follow, providing them with greater certainty of the quality and safety of buying from VFM. If you are part of the industry and have not participated in SWIPE, we invite you to learn more about this event and prepare for the next edition, which will take place from January 22nd to 24th, 2026.
The Southwest International Produce Expo (SWIPE) was successfully held by the Fresh Produce Association of the Americas (FPAA). The FPAA is an organization that represents importers of fresh fruits and vegetables in the United States, seeking to protect and defend the interests of its members and to act as a liaison with governmental and other entities. The FPAA is headquartered in Nogales, Arizona, where the first railroad car carrying Mexican vegetables crossed the border in 1905. However, it was not until 1944 that importers joined to establish the association. With more than 100 members, the FPAA represents almost 40% of all fruits and vegetables imported by the U.S., with an estimated value of $3 billion. This important organization held its second Expo of this gender in Tucson, Arizona, on November 7-9 at the JW Marriot Starr Pass. The Expo featured different activities, talks, panels, and, naturally, an exhibition area. On the first day, a golf tournament was held where suppliers, distributors, growers, and buyers could socialize and network while enjoying a wonderful view of the famous Arizona desert. Among the most successful panels and talks, the legal situation of Mexican tomato exports to the U.S. was discussed, with the challenges related to the suspension agreement, the Sunset Review, and other circumstances before the ICO. Additionally, several retailers shared their experiences on how the marketing of fresh fruits and vegetables has evolved among different demographic groups over the past five years. On Friday the 8th, more than 100 exhibitors had the opportunity to present their products and services to hundreds of visitors from all over the United States, Mexico, and Canada. In addition to generating business, as this is a century-old industry, we had the opportunity to greet old friends, and it was also a good time to nostalgically remember those who were part of the industry before us. On behalf of Veggies from Mexico, we had the opportunity to greet members of our community and share with buyers and customers the safety and social responsibility audit protocols that our members follow, providing them with greater certainty of the quality and safety of buying from VFM. If you are part of the industry and have not participated in SWIPE, we invite you to learn more about this event and prepare for the next edition, which will take place from January 22nd to 24th, 2026.
The Southwest International Produce Expo (SWIPE) was successfully held by the Fresh Produce Association of the Americas (FPAA). The FPAA is an organization that represents importers of fresh fruits and vegetables in the United States, seeking to protect and defend the interests of its members and to act as a liaison with governmental and other entities. The FPAA is headquartered in Nogales, Arizona, where the first railroad car carrying Mexican vegetables crossed the border in 1905. However, it was not until 1944 that importers joined to establish the association. With more than 100 members, the FPAA represents almost 40% of all fruits and vegetables imported by the U.S., with an estimated value of $3 billion. This important organization held its second Expo of this gender in Tucson, Arizona, on November 7-9 at the JW Marriot Starr Pass. The Expo featured different activities, talks, panels, and, naturally, an exhibition area. On the first day, a golf tournament was held where suppliers, distributors, growers, and buyers could socialize and network while enjoying a wonderful view of the famous Arizona desert. Among the most successful panels and talks, the legal situation of Mexican tomato exports to the U.S. was discussed, with the challenges related to the suspension agreement, the Sunset Review, and other circumstances before the ICO. Additionally, several retailers shared their experiences on how the marketing of fresh fruits and vegetables has evolved among different demographic groups over the past five years. On Friday the 8th, more than 100 exhibitors had the opportunity to present their products and services to hundreds of visitors from all over the United States, Mexico, and Canada. In addition to generating business, as this is a century-old industry, we had the opportunity to greet old friends, and it was also a good time to nostalgically remember those who were part of the industry before us. On behalf of Veggies from Mexico, we had the opportunity to greet members of our community and share with buyers and customers the safety and social responsibility audit protocols that our members follow, providing them with greater certainty of the quality and safety of buying from VFM. If you are part of the industry and have not participated in SWIPE, we invite you to learn more about this event and prepare for the next edition, which will take place from January 22nd to 24th, 2026.

Con gran éxito se llevó a cabo la Southwest International Produce Expo SWIPE por parte de la FPPA (Fresh Produce Association of the Americas).  La FPAA es un organismo que representa a los importadores de frutas y verduras frescas en Estados Unidos, buscando proteger y defender los intereses de sus agremiados y ser un interlocutor ante entes gubernamentales y de otra índole.

Cabe destacar que la FPAA tiene su sede en Nogales, Arizona donde por primera vez en 1905 cruzó el primer vagón de ferrocarril con vegetales mexicanos; aunque es hasta en 1944 cuando los importadores se integran y fundan esta asociación.   Con sus más de 100 miembros la FPAA representa casi el 40% de todas las frutas y verduras que importa EEUU, las cuales llegan a tener un valor estimado de $3 mil millones de dólares.

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Veggies-from-mexico-newsletter-news-fresh-produce-from-mexico-vegetables

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Es así, como este importante organismo llevó a cabo su segunda Expo de esta índole en Tucson, Arizona los días 7 al 9 de noviembre en el JW Marriot Starr Pass.  La Expo contó con una variedad de actividades, pláticas, páneles y por puesto un área de exposición.  El primer día se llevó a cabo un torneo de golf donde proveedores, distribuidores, productores y compradores, tuvieron la oportunidad de convivir y hacer networking mientras disfrutaban de una maravillosa vista del famoso desierto de Arizona.   Dentro de los paneles y pláticas más exitosas se compartió la situación jurídica de la exportación de tomate mexicano a EEUU, ante los diferentes retos relacionados con el acuerdo de suspensión, el Sunset Review y otras circunstancias ante la OIC.  De igual manera por parte de varios “retailers” se intercambiaron experiencias en cómo ha evolucionado la comercialización de frutas y verduras frescas en los diferentes grupos demográficos en los últimos 5 años.

El día viernes 8 en un espacio de 4 horas más de 100 expositores tuvieron oportunidad de presentar sus productos y servicios ante los cientos de visitantes de todo EEUU, México y Canadá.  Además de generar negocio, siendo esta una industria centenaria, se tuvo la oportunidad de saludar viejos amigos, y para muchos fue también un espacio para recordar con nostalgia a aquellos que estuvieron antes de que nosotros y que fueran parte de la industria.  Por parte de Veggies From Mexico, tuvimos el espacio para saludar miembros de nuestra comunidad; así como compartir ante compradores y clientes los protocolos de auditoría en inocuidad y responsabilidad social que siguen nuestros miembros, dándoles mayor certeza de la calidad y seguridad de comprar en VFM.

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suscribete-al-canal-de-tiktok-veggies-from-mexico

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Si eres parte de la industria, pero no has participado en SWIPE lo invitamos a conocer más de este evento y prepararse para la próxima edición la cual se llevará a cabo del 22 al 24 de enero del 2026.

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