Our CEO participates at the PMA Fresh Summit 2020

On October 13-15, the PMA Fresh Summit 2020 was held in its virtual edition, which represented a great opportunity for innovation to companies participating in both the farming and flower industry. In our case, Mr. Georgius Gotsis – Manager of Veggies From Mexico had the opportunity to hold several business meetings to demonstrate what our organization represents, the practices in food safety and social responsibility followed by farmers in our community, in order to provide fresh, healthy, nutritional and safe products.

This virtual PMA Fresh Summit 2020 edition has been a great opportunity to make commercial and business connections for the industry; even when the main activities were held on October 13-15, its platform will remain active until November 13 for those who continue interested in the content generated during this event.

The main amenities that this event has are shared below.

Fresh Summit Marketplace

Among many of the attractions of this edition, the Fresh Summit Marketplace stands out. This is an exhibition divided into four large groups:

• Produce,
• Complementary items,
• Flowers and
• Solutions
• Through the Marketplace app, attendees are able to:

Where, through the interest of attendees, you may search online the company profiles of your interest; a great opportunity for companies to display their services and innovations their companies are introducing, as well as their contact information to do business!

Business connections

This edition featured various moments to make business connections and generate community within the industry. One of them was a general opening reception, a great networking meeting on the second day, aimed at getting to know each other, and a closing ceremony held on October 15.

Attendees will access profiles of event attendees and will be able to conduct business meetings, during the time the platform is active.

Fresh Ideas Showcase

It shows us the solutions presented by the industry to the latest consumer trends; innovations in terms of sustainability, ready-to-eat products, in packaging facility, organic products, technological innovations and trends in the flower market. All you need to know to be in trend with industry needs.

The most important trends in the industry

During this virtual edition, accessing the content of the PMA Fresh Summit 2020 has been an easy task for fruit and vegetable farmers, exporters and importers. Motivational presentations, expert speakers from the industry and key information on trends and opportunities.

The schedule included several simultaneous sessions on October 13-14, representing an opportunity to listen from different industry experts on a variety of relevant subjects, including marketing strategies to position fresh produce and flowers, innovation, business disruption due to the challenges of COVID-19 pandemic, among many others.

About Produce Marketing Association (PMA)

Since 1949, its mission has been to connect, inform and provide solutions to the industry to improve the prosperity of its members. It is a trade association representing companies from all segments of the global supply chain for fresh fruits, vegetables and flowers. Their connections have helped member companies and businesses to grow, increase their sales and consumption; all this by expanding business opportunities, finding the best partners.