The Equitable Food Initiative (EFI) is celebrating National Food Safety Education Month by encouraging growers and agricultural associations to share their commitment to food safety.
The EFI is a workforce development and certification organization that partners with growers, farmworkers, retailers and consumer advocacy groups,
Organization leaders hope to expand the message beyond in-home education to raise awareness about the 2.4 million farmworkers across the United States who work to grow, harvest and pack safe fruits and vegetables and who follow strict protocols to reduce the prevalence and severity of food safety incidents.
In a recent consumer survey, the EFI polled respondents about a variety of social responsibility and sustainability issues and about their concerns when purchasing fresh fruits and vegetables. Food recalls, foodborne outbreaks and illnesses were their second highest concern at 68 percent, one percentage point behind pesticide use and residues at 69 percent.
During September, the EFI is sharing stories on social media about food safety and encouraging others to do the same. Sample graphics and a video can be downloaded on the EFI website.
Important messages to share:
EFI encourages industry members to continue amplifying the message that food safety starts at the farm by:
“As consumers, we take for granted that we have access to some of the safest, most abundant and affordable food supplies in the world,” said LeAnne Ruzzamenti, director of marketing communications for EFI.
“But as industry members, we also need to share our story with consumers so they understand the role we play in creating this level of safety and abundance.”