The pandemic plays a big role in the predictions from the center, which is part of Oklahoma State University’s Division of Agriculture Sciences and Natural Resources.
It’s been a long 365 days filled with uncertainty and change. The one constant, however, was a continued love for both food and cooking across the nation.
As the pandemic shifted lives, it also shifted the tastes and preferences of American consumers, sparking actions likely to change the food industry next year.
Change is inevitable — pandemic or not — and is a major force when it comes to food trends, said Andrea Graves, business planning and marketing specialist for the Oklahoma State University Robert M. Kerr Food and Agricultural Products Center.
“Businesses need to pay attention to trends in order to find new growth opportunities and their target audiences,” Graves said. “Understanding these trends helps businesses stay ahead of upcoming change, whether it is regulatory or a new flavor profile. In most cases, consumers drive the trends and are looking for products and companies that are meeting their needs and lifestyles.”
Take a look at the top 10 trends for 2021, predicted by FAPC.