The SWIPE event is an expo along with a culinary showcase on Nov. 2 for celebrating fresh produce to dazzle the senses via exhibits, foodservice and retail. Buyers and other industry members have the chance to meet the entire fresh produce supply chain of the Southwest, make lasting connections and reconnect with peers at the new SWIPE event.
Educational sessions will focus on the intersection of issues and opportunities for retail and foodservice buyers in selling Mexican fresh fruits and vegetables. Speakers will be announced in the coming months.
Awards Reception and Industry Celebration
To celebrate the fresh produce industry, the event will feature great food and live entertainment. This event includes an awards presentation for the FPAA’s 2023 Pillar of the Industry recipient. The Pillar of the Industry is awarded to a member who has volunteered their time and effort to the industry as well as demonstrated innovation and integrity throughout their career.
Networking and Fun in the Outdoors:
The FPAA will welcome golfers at the Lowes Ventana Canyon Resort. This year, the FPAA will be also offering a health reception. Activities under consideration include, a tennis tournament, cycling, cornhole, pickleball (with sponsored pickling cucumber displays), indoor putt-putt, plus an exciting local retail tour.
The FPAA said it looks forward to welcoming members of the fresh produce industry to the 54th Annual Convention, the Southwest International Produce Expo. To learn more about the upcoming event, obtain a booth and to register, email or call Emmis Yubeta at firstname.lastname@example.org or 520/470-7356.